Voice principles (per cicero-app-playbook): brave, witty, friend-voice not corporate. Sells the experience — direction + journey, not just pins. Sonder register: "every street was walked by someone exactly like you, a decade ago." Subtle selling: a nudge, a joke, a relatable hook, a confident "told you" — never aggressive.
Out of scope V1: demographic clusters (different app layer), bathroom (off-vibe), Q-chain orchestration (backend), brain copy library full grid (200–400 entries, lives in spreadsheet).
Map page: skipping the HTML mockup redo. Going straight to Flutter implementation per the spec in brain-pill-and-map-plan.md. The current map showcase will be rebuilt in code with the screenshot's palette + stylized SVG icons.
Backend handoff: see docs/specs/backend-handoff.md for the full contract — data inputs, cluster orchestration, brain copy library, question injection, A/B infra, rate limits.