A painting that stares back
Santa Maria del Popolo
V1 · Title (hook)
Read the hooks as words, stripped from the card.
3 tones × 4 states = 12 titlesNear · playing — Santa Maria del Popolo
A · descriptive
A painting that stares back
B · witty
Caravaggio's ghost, still serving
C · relatable
The Caravaggio they don't put on mugs
Near · paused — San Clemente
A · descriptive
3 churches one on top of each other
B · witty
Rome built on Rome built on Rome
C · relatable
Romans really said: why choose?
Far — Gianicolo terrace
A · descriptive
Rome from above, without the queue
B · witty
Rome, backlit
C · relatable
Where Romans bring their out-of-towners to flex
Added earlier · now near — Piazza Navona
A · descriptive
Four rivers, one drama queen
B · witty
Bernini's middle finger to Borromini
C · relatable
1651's most photogenic tantrum
V2 · Meta (info line below subtitle)
Dot-list carrying concrete info. 3 formats: logistic · directional (→ X) · a third angle that varies per state.
3 formats × 4 states = 12 meta optionsNear · playing — Santa Maria del Popolo
A · logistic
20 min walk · your vibes
B · directional
→ Colosseum · on the way
C · authority
locals' favorite Caravaggio
Near · paused — San Clemente
A · temporal
closes in 45 · make it count
B · directional
→ Colosseum · right on your path
C · progress
audio paused 7 min in
Far — Gianicolo terrace
A · mood
golden hour · Romans' secret
B · temporal
closes 8pm · catch the sunset
C · commitment
25 min uphill · worth it
Added earlier · now near — Piazza Navona
A · callback
4 min walk · told you
B · memory
saved 2 days ago · still here
C · status
open now · small crowd
V3 · Full components · in context
Title × state rendered with meta locked to variant A below. Full A/B in production will cross every title with every meta.
4 states × 3 titles × 3 metas = 36 total variationsNear · playing
You're close. Audio rolling. Play button filled. · Same card state, 3 hook angles.
A · descriptive
B · witty wordplay
Caravaggio's ghost, still serving
Santa Maria del Popolo
C · relatable / pop
The Caravaggio they don't put on mugs
Santa Maria del Popolo
Near · paused
Audio paused, still close. Ghost button. · Same card state, 3 hook angles.
A · descriptive
3 churches one on top of each other
San Clemente
B · witty wordplay
Rome built on Rome built on Rome
San Clemente
C · relatable
Romans really said: why choose?
San Clemente
Far
Not nearby. Plus button to pin for later. · Same card state, 3 hook angles.
A · descriptive
Rome from above, without the queue
Gianicolo terrace
B · witty wordplay
Rome, backlit
Gianicolo terrace
C · relatable
Where Romans bring their out-of-towners to flex
Gianicolo terrace
Added earlier · now near
Resurfacing something you pinned. Minus ghost button. · Same card state, 3 hook angles.
A · descriptive
Four rivers, one drama queen
Piazza Navona
B · witty wordplay
Bernini's middle finger to Borromini
Piazza Navona
C · relatable
1651's most photogenic tantrum
Piazza Navona