A 400-year-old artist alley
Via Margutta
V1 · Title (hook)
Same stretch, three tones. The card UI stays — only the words change.
3 angles tested = 3 titlesStretch — Via Margutta
A · descriptive
A 400-year-old artist alley
B · witty wordplay
Federico Fellini's old commute
C · sensory
Cobblestones, ivy, no scooters
V2 · Meta (info line)
What the dot-list under the subtitle carries. Three angles for a stretch: how long it is, where it leads, what it feels like.
3 formats tested = 3 meta optionsStretch meta — Via Margutta
A · logistic
12 min stroll · 400m
B · directional
→ Spanish Steps · 8 min away
C · vibe
shaded · quiet · romantic
V3 · Full components · in context
Title × meta cross-product = 9 total variations. Below: 3 title variants with meta locked to A (logistic). Real production test crosses both fully.
3 titles × 3 metas = 9 total variations
A · descriptive
B · witty wordplay
Federico Fellini's old commute
Via Margutta
C · sensory
Cobblestones, ivy, no scooters
Via Margutta