The alley with all the ivy
Via Margutta
Hooks only · bare copy
Same 3 hooks live on both tracks (B-hero card title vs brain-pill above Live widget). Read them as words first.
Track 1 · B-hero card (hook sits on the card)
A · world
Cobblestones, ivy, negronis — 15 min
B · ease
Skip the walk — metro's a cheat code
C · authority
3 stops to where Rome actually eats
Track 2 · Live widget + brain pill (hook sits in the pill)
A · world
Cobblestones, ivy, negronis — 15 min
B · ease
Skip the walk — metro's a cheat code
C · authority
3 stops to where Rome actually eats
Full components · in context
Same hooks rendered inside their card treatment. Stretch pinned for reference.
Stretch · reference (unchanged)
12 min stroll
1 · B-hero · world
15 min total
Cobblestones, ivy, negronis — 15 min
Line B · Circo Massimo → Piramide · 4 min walk
2 · B-hero · ease
15 min total
Skip the walk — metro's a cheat code
Line B · Circo Massimo → Piramide · 4 min walk
3 · B-hero · authority
15 min total
3 stops to where Rome actually eats
Line B · Circo Massimo → Piramide · 4 min walk
4 · Live widget + pill · world
Cobblestones, ivy, negronis — 15 min
5 · Live widget + pill · ease
Skip the walk — metro's a cheat code
6 · Live widget + pill · authority
3 stops to where Rome actually eats
Track 3 · Ticket (boarding-pass metaphor)
Same ticket language as the City card (Roma → Firenze), but for metro: Line B, 15 min, witty bottom hook. Cream gives way to pale Line-B blue. Notched sides keep the ticket silhouette.
7 · Move ticket (Line B)
🚇 Line B · Metro
Next in 2 · 15 min
Circo Massimo
4 min walk first
B
Piramide
→ Trastevere
3 stops, then lunch in Trastevere.